Cure Media and Intersport hosted exclusive sessions with running and shoe experts, guiding influencers through personalized running techniques and shoe selection. Each influencer received hands-on tips and shared their insights with their followers, hoping to inspire others to find their best run.

Our campaign focused on three key areas:

• Finding the right shoe: Showcasing different types of running shoes based on individual goals.
• Technique session: Providing practical tips to improve running technique.
• Running guides: Developing four distinct levels of running guides in collaboration with sports-focused influencers.

The content was designed to be both educational and inspirational. By offering actionable tips and showcasing real transformations, we aimed to empower runners of all levels. Whether a beginner or an experienced runner, followers could easily implement these expert tips to enhance their performance and make informed decisions about their running gear. The engaging and relatable content fostered a sense of community and motivation among the audience, encouraging them to take their running to the next level.

What we did: Idea & Concept, Brief, Influencers, Project Management, Location, Production.