We partnered with DHL Express, a company dedicated to ‘Connecting People and Improving Lives,’ to celebrate the spirit of Ramadan and Eid, emphasizing the tradition of sending gifts globally. This campaign aimed not only to highlight these significant celebrations but also to inspire more Swedish companies to recognize such global festivities.

In a pioneering effort to spotlight Ramadan in Sweden, where such initiatives are rare, we hosted a culinary studio event for Eid al-Fitr. Influencers Zeinab Amin, Khadija Mohamud, and Markiz Tainton joined participants in preparing and sharing festive dishes, discussing their holiday celebrations, and exchanging memories. The event successfully raised awareness reflecting the campaign’s goal to connect and improve lives through cultural celebration.

What we did: Idea & Concept, Brief, Influencers, Project Management, Production, Location