#E37 – HOW TO EXPAND INTO NEW MARKETS WITH INFLUENCER MARKETING

With the value of online shopping soaring in virtually every country, most fashion brands will be looking to take their business to new heights by expanding into new geographical markets. But while there’s no shortage of success stories, this isn’t a task you’re going to want to approach carelessly. So let’s get to the bottom of what you need to know about bringing your brand into new markets using influencer marketing as your launchpad.

In this week’s podcast episode, Sanna Ödmark and Frida Ekholm will discuss how fashion brands can land in new markets, establish their brands and grow quickly with the help of influencer marketing.

We’ll also be talking about:

• The risks of expanding into a new market and how to avoid falling prey to them
• Strategies for tackling the zero brand awareness issue
• And why local market knowledge is key