Project Description

CASE STUDY

Influencer marketing is an integral part of the media mix for Glossybox

CASE STUDY:

GLOSSYBOX

Glossybox makes influencer marketing an integrated part of the media mix.

Glossybox is the world's leading subscription service for beauty products. Once a month, you get a beauty treat sent to your doorstep with five surprise beauty products. In order to reach their target audience on three different markets, Glossybox teamed up with Cure Media. Download this case to read about the campaign strategy and how influencer marketing has become an integral part of the media mix for Glossybox.

Learn more about:

  • The creative campaign strategy
  • How relevant influencers on three different markets were identified and activated
  • The campaign results
DOWNLOAD PDF