We orchestrated a Content Creation Day aimed at empowering Nordic influencers to craft standout content, aligning with H&M’s elevated fashion. This event was designed not just to foster collaborations with fitting influencers but to also generate a buzz around H&M’s style, making it an event to remember. Set in trendy locations across Denmark and Sweden, we brought influencers together with a talented photographer/videographer to produce premium content, such as highlighting a unique collection. Elevating the experience, we enlisted a specialized photographer who exclusively used an analog camera and film, capturing the essence of the Y2K/Gen Z polaroid aesthetic, ensuring the content not only resonated with high fashion but also encapsulated the vibrancy of a significant event.

What we did: Idea & Concept, Brief, Influencers, Project Management, Location, Production, Travel Arrangements