This Content Creation Day aims to boost Nordic influencers in crafting always-on content that stands out, showcase H&M’s elevated fashion. The event includes a party campaign where participants flaunt their H&M party outfits through captivating video transitions, aiming to produce eye-catching content.

In Stockholm, with professional videography set up, participants wore their selected H&M attire, reflecting both the party vibe and their personal flair, with a preference for bright colors and glitter.

The end game was a Reel that brings followers along on a pre-party journey, from the intimacy of a hotel room to the lively city ambiance, enhancing the anticipation. Close-up outfit shots will also be captured for stories, further immersing followers in H&M’s stylish party wear.

What we did: Idea & Concept, Brief, Influencers, Project Management, Location, Production, Travel Arrangements