TikTok is not a new kid on the block anymore; its user base is expanding every day and the brands who know how to work with it are thriving. So why are some brands still keeping their distance?

Along with Lovisa Wallin (@lojsanwallin) and Celina Blanche (@celinablanche), Cure Media will be going in on what TikTok actually means for marketers – the opportunities it presents as well as the challenges.

Having first built their followings on Instagram before transitioning to TikTok, no one knows better than these two creators what it takes to build an audience and redesign your content for the newer platform.

You can expect actionable advice on:

• The difference between TikTok and other social media platforms
• The most common mistakes brands make
• The rules of engagement for influencer marketing on TikTok
• And how to build an authentic brand presence that keeps audiences engaged