#E15 – HOW SOCIAL COMMERCE IS CHANGING SHOPPING HABITS

There’s a big shift happening in the online shopping sphere – social commerce. By making it possible for people to shop directly from social media platforms without visiting a third-party website, social commerce is definitely changing the way we shop online at a rapid speed.

Instagram is one of the social platforms that has taken the lead on developing social shopping features and created a one-stop-shop that takes consumers from inspiration to check-out. With features like Checkout, Live shopping and Shopping from Creators, the popular platform opens up endless creative opportunities for brands to reach their target audience and increase sales.

We cover topics such as:

• What drives consumers to a purchase today?
• Why you need to have a social commerce strategy
• What opportunities there are for brands to sell on Instagram