The question that many marketers ask themselves is, how do you go about measuring your influencer marketing investment, and in what ways can you show the results that the channel generates – both by itself and in your other channels?

Do you recognize yourself? Then you’re not alone! The truth is that 84% of marketers find measuring the impact of their influencer marketing efforts to be challenging. Another common musing is the role influencer marketing in the media mix and its influence across
other channels. In this guide, we’ll walk you through these challenges.

When you’ve read this guide, you’ll have a better understanding of:

• How influencer marketing fits in with the rest of the media mix and the consumer journey
• Common KPIs for measuring influencer marketing
• Examples of how other companies go about measuring the results oftheir influencer marketing activations

… and a lot more!