#E45 – MILLENNIALS ARE PARENTS NOW! HERE’S HOW YOU REACH THEM

Spoiler alert: Millennials aren’t kids anymore! They actually range from 25 to 40 years old. So, it comes as no surprise that Millennial parents are an increasingly sought-after audience online.

In this week’s episode, we are proud to present Heli Fleetwood, Marketing Director at Polarn O. Pyret – a leading heritage brand for high-quality childrenswear in the Nordics that has been around since 1976.

To sort out how to successfully reach Millennial parents today, we asked Heli what an established brand like themselves does to stand out from the competition. We also chat about their success in turning new consumers into loyal buyers. Finally, we take on a hot potato in the influencer marketing industry: whether it’s right or wrong for influencers to include their kids in their social posts.

We’ll cover:

• How to communicate about sustainability
• Ways to incorporate influencer generated content in other channels
• How to cut through the noisy marketing landscape