#E58 – INFLUENCER MARKETING: A BRANDING OR PERFORMANCE CHANNEL?

A lot has happened with influencer marketing over the last few years. Not only has the industry gained bigger budgets and more respect from marketers, but time has also developed the way in which we work within the channel.

In this episode, we’re talking to Emma Lundsten, Head of Operations & Client Success at Cure Media, about the two approaches to influencer marketing that set marketers and brands apart, all to answer the ultimate question: is influencer marketing a branding or performance channel? We’ll also cover what challenges and opportunities each approach comes with as well as why brands and marketers need to avoid focusing on last-click.

We’re talking:

• How brands are using influencer marketing for branding vs performance purposes
• Which approach is the future of influencer marketing and why
• Why marketers need to have a holistic view of influencer marketing