#E03 – INFLUENCER MARKETING TRENDS 2021

Imagine stepping five years into the future…

… this is exactly what we all did in 2020. Covid-19 accelerated the digital eCommerce shift from shopping in physical stores to digital shopping by five years. With this, consumers’ perception of what’s important and meaningful have shifted, and as priorities have started to change, so has the social media landscape and our consumption behavior.

The question now is, what key influencer marketing trends will shape 2021? In this episode we’ll talk about what is happening on social platforms right now and what that means in the context of influencer marketing.

Learn how Instagram is turning into a social shopping platform and what it means for brands; why consumers want more authentic and unfiltered content, and why you need to prioritize an always-on approach over campaign-based one-offs.