#E33 – INFLUENCER MARKETING TRENDS FOR 2022 W/ HOLLY MORRAN, MARKETING MANAGER UK @ CURE MEDIA

From Instagram’s industry-shaking video-first strategy shift, to the gradual emergence from lockdown, 2021 has been a transformative year for influencer marketing. But there’s no time to dwell on the past. Let’s get to the bottom of the biggest question on everyone’s lips right now: What comes next?

With Frida Ekholm in the studio this week we have Holly Morran, UK Marketing Manager at Cure Media. Together they will give you the influencer marketing trends update for 2022; walking you through emerging behavioral trends from consumers, social platform changes you’ll need to be ready for, and of course – the influencer marketing tactics you’ll need in play to succeed.
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We’ll be talking about:

• Consumer behavior trends and how they affect fashion brands
• 3 keys to a successful influencer marketing strategy 2022
• Social platform opportunities you should hop onto