#E38 – A TOP INFLUENCER’S GUIDE TO COLLABORATIONS W/ LIV WATKINS @LIVVRH

In just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To get a glimpse at what this looks like from the influencer’s side, we’ve invited UK beauty influencer Liv Watkins to join this week’s episode.

Liv will shed light on the influencer side of brand collaborations, sharing her best advice on how brands should (and should not) approach influencers as well as how she adapts her content in response to audience reception.

We’ll also be talking about:

• An influencer’s view on influencer marketing trends for 2022
• How her Instagram following grew from friends and family to 185k
• Why influencers should be considered consultants when working with brands