#E22 – KEYS TO SUCCESS ON NEW GEOGRAPHICAL MARKETS

NA-KD is one of the fastest growing companies in Europe. Since 2015, they have truly been showcasing themselves as one of the leaders in fashion and e-commerce, and of course we got curious: what has been their key to success across so many different markets in such a short time?

To get answers to our questions, we invited Oscar von Konow to this week’s episode. Oscar is the COO, Deputy CEO, and also one of the company’s co-founders – a man of many hats! We talk about their key strategies to cut through the noise in a crowded market place and how they have managed to grow and become so successful in so many different markets – both from a marketing and business perspective.

You’ll also hear about:

• Challenges & success factors to ensure continuous business success on every market
• Localisation – how much do you need to adapt to each market?
• Oscar’s best advice to other retail brands who want to successfully enter and grow internationally