#E18 – MAKING INFLUENCER MARKETING A SUCCESSFUL ROI CHANNEL

Ellos is a leading e-commerce brand for fashion and home furnishing in the Nordic market. It is also one of the companies that work most actively with influencer marketing in Sweden, in terms of number of Instagram collaborations every month.

In this week’s episode, Sanna Ödmark talks to Delli Holmblad, Digital Communications Manager at Ellos, about how they have built their influencer marketing strategy and what role the channel has come to play in their media mix.

We cover topics such as:

• How to build an always-on strategy for influencer marketing
• Working with influencers both as a branding and sales channel
• Key success factors for making influencer marketing a successful ROI channel

About Delli Holmblad:

Delli Holmblad is the Digital Communications Manager at Ellos Group – a leading e-commerce brand for fashion and home furnishing in the Nordic market. She has +10 years of experience working with marketing and communications as well as extensive knowledge of influencer marketing.