You are exclusively invited to The Master Meetup fall edition with Jonas Colliander - an invite-only half-day workshop tailored for people in management positions at leading retail and e-commerce companies. The goal of the workshop is to provide you with fresh industry knowledge and insights that will help you thrive in your role as CEO / CMO, and to offer valuable networking opportunities with companies similar to yours.

The event takes place at Villa Dagmar, located in central Stockholm, and is free of charge.

Agenda:

09:00 - 09:30 Welcome
09:30 - 12:00 Workshop with Jonas Colliander and Cure Media
12:00 - 13:00 Networking lunch

The recession warning bells grow louder every day, and the impending economic downturn will be top of mind for everyone in the retail industry. In order to stay relevant to their audience and emerge from the financial quagmire as a victor, companies will need to evaluate and reconsider their marketing strategies. And to do so successfully, marketers need to understand exactly how consumption patterns and consumer psychology are affected by times of crisis.

Jonas Colliander will share the latest research on shifts in consumer behaviour during recessions and times of crisis, to help you navigate the ever-changing consumer landscape. You’ll also get the chance to strategise in smaller groups, to be inspired by, and to learn from your industry peers contending with similar challenges.

• In what way is consumer behaviour affected by economic downturn?
• How should brands bolster their marketing strategies to come out of a recession on top?
• Actionable advice on what you can do to succeed when it comes to marketing mixes, channel choices and more