#E110 – FROM PRODUCTS TO IMPACT: HOW BRANDS CAN TRANSFORM AND INFLUENCE

In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse.

Tune in to find out more about:

• Key drivers when it comes to shaping consumers’ brand perceptions
• Why it’s crucial for brands to get closer to their audience and reduce the social distance
• The reason why so many of us repeatedly rewatch the popular sitcom Friends