#E90 – PREFERENCE MARKETING: THE MISSING PIECE OF THE PUZZLE

Are you a brand struggling to stand out in a crowded and competitive marketplace? Don’t let your hard-earned brand awareness go to waste – make sure your brand invests in preference building marketing activities before it’s too late.

In this week’s episode we’re going to take a deep dive into preference marketing and why this can be your short-cut through the marketing funnel. We discuss strategies and tactics to build preference and how influencer marketing can be a powerful tool.

We’ll be discussing:

• 3 essential elements when trying to build preference
• The fact that Asos’ CEO blames an over-reliance on performance marketing for the drop in customer acquisition
• Why preference is the missing piece of the puzzle