#E93 – MAKING A MARK IN A CHALLENGING ECONOMY: LEARNINGS FROM AN NGO

How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn?

In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years’ experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events.

We’ll be talking about:

• What marketers can learn from NGOs
• Why good storytelling is a key to stand out
• The changing media mix and what brands can do to stay relevant