#E94 – MARKETING TO GEN Z: A 2023 GUIDE

In this week’s episode, we will be delving into the world of Generation Z – the generation that’s bringing back low-rise jeans and ballerina shoes and that many brands find it a bit challenging to understand and reach.

What do brands need to know about Gen Z to succeed in 2023? We will discuss the key trends on their preferred social media platforms, their attitudes toward marketing, and the strategies that will drive them to press the “purchase button”. Get ready to learn the secrets to success!

We’ll be covering:

• Why platform adapted content is key
• The peer-to-peer effect on Gen Z
• Why curiosity is their preferred way to discover products