#E95 – SUCCEEDING WITH INFLUENCER MARKETING FOR A SERVICE

In 2022, this market leader in door-to-door courier services with a presence in over 220 countries started working with influencer marketing – we’re talking about DHL Express!

In this episode, Frida talks to Dan Crewe, E-commerce manager at DHL Express about how they got started with influencer marketing for such an unusual service as door-to-door courier services, the key success factors behind the strategy, and how DHL Express work with content and creatives to receive as high engagement as fashion and beauty brands in their influencer marketing.

You’ll also learn about:

• What it takes to create engaging content on social media for a durable service
• Why DHL Express chose to have branding as their main KPI
• Dan’s 3 best advice for getting started with influencer marketing for durable products