To celebrate the 80th anniversary of Moomin, Polarn O. Pyret launched a special collaboration inspired by the beloved Moomin universe. To introduce their new collection, we partnered with Polarn O. Pyret to host two enchanting events under the theme “Pass It On”, drawing inspiration from Moominmamma’s warmth, creativity, and nurturing spirit.

Selected influencers were invited to bring their mothers, or a motherly figure, to a Moomin-themed lunch, designed to celebrate meaningful relationships. The events took place in Helsinki, Finland, and Stockholm, Sweden, embracing the natural beauty that inspired the Moomin stories. Tables were decorated with elements inspired from local forests, and a menu of Nordic-inspired dishes that paid tribute to the region’s culinary heritage.

Following lunch, we held a painting session led by a local illustrator, where participants brought their personal childhood memories, inspired by the magic of the Moomin universe,  to life on canvas. The “Pass It On” events beautifully honoured connection, creativity, and the timeless charm of the Moomin world, while seamlessly showcasing Polarn O. Pyret’s new collection in an authentic and engaging way.

What we did: Idea & Concept, Brief, Influencers, Project Management, Location, Activities.