Cure Media collaborated with Polarn O. Pyret to organize the launch event for their latest designer collaboration with Stig Lindberg. The collection introduced by Polarn O. Pyret includes a variety of clothing items, pajamas, and robes inspired by Lindberg’s designs.

The event centered around the theme of self-care, in line with the nightwear focus of the collection. It featured an afternoon dedicated to mindfulness and wind down yoga, followed by a cozy of afternoon tea. The goal was to create an environment that emphasized relaxation and well-being.

To enhance the experience, each of the 10 influencers invited to the event received a robe embroidered with their name, along with matching pajamas for themselves and their children. These personalized items were part of a goodie bag provided to the guests.

Cure Media and Polarn O. Pyret co-hosted the event with Melina Criborn, an influencer who has had a longstanding partnership with the brand. Her participation aimed to leverage her familiarity and connection with the audience.

Reach: 2.5 million

What we did: Idea & Concept, Set Design, Brief, Influencers, Project Management, Location, Production, Goodie Bags