This survey is conducted by Cure Media and maps trends, challenges and future investments in influencer marketing to gather brands’ and marketers’ perspectives on the state of the industry in 2021. The results are based on the answers from B2C brands in Europe, as well as on findings from previous research.

Content:

• How marketers plan to invest in the channel in 2021
• Most popular marketing channels among marketers
• Top challenges and goals with overall marketing activities and influencer marketing
• Social media trends to watch for in 2021

We hope you will benefit from this report and that our insights and recommendations will help you go further!