#E40 – REVEALING THE WORK BEHIND AN INFLUENCER POST

Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though – it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencers, and committing to the continuous optimisation the channel requires. And don’t forget the more administrative tasks, such as negotiating prices, and scheduling and reviewing drafts for each individual influencer.

To sort out what you’ll need to bear in mind at each step, we asked Annicka Johansson, Senior Campaign Manager at Cure Media, to share her expertise. Drawing on several years of experience in all things influencer collaborations, Annicka will walk us through what individual tasks contribute to creating the perfect influencer’s posts, and offers her best advice for nailing each one.

We’ll also cover:

• Whether influencer marketing is more time consuming than other channels
• How local knowledge and solid relationships play in to the daily work
• And why you can’t measure your results by looking at the last click