Gen Z and millennials are two of the most important audiences available to brands. Even the ones that think they’re not. Especially the ones that think they’re not.

Ageing into their prime commercially and socially, these younger generations of shoppers have the power to dictate even a legacy fashion retailer’s place in the modern market, so it’s critical brands understand them, what drives their purchasing decisions and what makes them tick on social media.

Following a survey of over 1,000 consumers, Cure Media are proud to release our latest industry research report addressing just these questions.