#E76 – SUCCEEDING ON TIKTOK IN 2023: TIPS FROM THE INSIDE

If you’re building a marketing strategy for 2023, it’d be foolish to not at least consider using TikTok. With its user base expanding at an unprecedented pace across all generations, it’s finally being recognised as a place where all brands need to have a presence and a solid strategy – or else lose customers to the ones who do.

But what does it take to succeed on TikTok in 2023? How do you make sure you hit the mark when it comes to appearing relevant and authentic to your target audience, while avoiding the frequent and inevitable pitfalls en route?

This week, we’re joined by Emma Lundgren, Agency Partnerships Lead at TikTok, to give her best tips and tricks from the inside.

We’ll be discussing:

• How brands should approach TikTok as a marketing platform
• The big do’s & don’ts
• Emma’s top 3 tips on how to leverage TikTok to its fullest