#E54 – SUSTAINABLE FASHION: THE 2022 PLAYBOOK

Sustainability is ranking higher and higher on the priority list for marketers, consumers and the human population at large. And for fashion brands, that means taking a hard look at the way they currently manage their supply chain and their business.

But while change is necessary, it might not take the shape you think.

Looking at the next-generation solutions available, we sat down with Nicole Rycroft, Founder and Executive Director of Canopy, a leading environmental not-for-profit, to discuss how Canopy’s work with industry leaders such as H&M, ASOS and Zalando and reshaping the way we think of sustainable fashion.

Find out:

• What innovative actions fashion brands can take to reduce environmental impact
• Why this is a commercial consideration as much as an ethical one
• And how you can get the message of your good work across to shoppers