#E20 – THE ESSENCE OF BUILDING A STRONG BRAND COMMUNITY

437 is a fast-growing swimwear and apparel brand based out of Toronto, Canada. Founded in 2017 by the two best friends Hyla Nayeri and Adrien Bettio, their goal is to create swimwear that allows women everywhere to feel their most confident and beautiful while never passing up a good snack.

In this week’s episode, we invited Sophie Coleman, Marketing Director at 437 to the podcast studio to talk about how to break into the apparel market as a relatively new fashion brand. We also discuss the essence of building and nurturing a strong brand community on social media and how 437 successfully mixes big and famous celebrity influencers with micro and nano influencers using the so-called influencer U curve.

We also discuss topics such as:

• Ways to engage your customers and make them feel involved
• Why social media platforms are the new focus groups to get to know your audience
• The biggest swimwear trends for summer 2021!