For influencer marketing to be successful, some components are more important than others to consider – especially, in the planning stage of your campaign. No matter what you want to achieve, you need to plan carefully and make sure you follow up the results, throughout the whole process.

In this guide, we highlight the components that make up the keys to a profitable and well-
performing campaign.

Learn more about:

• The importance of continuity and long-term planning
• Reach vs. relevance when it comes to target groups
• How to find the most relevant influencers

Best of luck!