You are exclusively invited to The Master Meetup with Christopher Engman, hosted by Cure Media. This opportunity is tailored specifically to those in management roles, and we have brought together a selected group of industry leaders from leading e-commerce and retail brands.

The goal of this half-day workshop is for you to gain knowledge and insights to further your success in your role as CEO/CMO. We will start by having a networking lunch together.

Marketing Mix Modeling: What mathematical principles are used by the world's leading companies to achieve long-term success, and how can these be implemented?

Gone are the days when companies could just rely on short-term metrics and gut feeling to get by. The goal now is to create lasting success, with a mix of informed decisions based on data, analysis and instinct.

So how can you use data-driven methodologies in your company's highest level of decision-making, to build a successful and long-term corporate strategy? This Master Meetup workshop will provide the answers, introducing you to the mathematical principles and models used by world-leading companies today. The content is tailored to the popular science level, to better suit your needs as a manager.

• Examples of how successful brands utilize fundamental mathematical principles to make informed decisions.
• Pros and cons of different marketing analytics like last click attribution, multi touch attribution and marketing mix modeling.
• Ways to utilize mathematics to support pricing and optimize price campaigns.
• How to find the right balance between brand recognition and conversion rates.