#E60 – KEEPING UP WITH 1,008 SHOPPERS ON SOCIAL MEDIA – HERE’S WHAT WE FOUND

Consumer preferences are a moving target – you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups.

We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more specifically, influencer marketing.

We’ll be discussing:

• Purchase motivators in the modern marketplace
• Most popular social media platforms among Millennials and Gen Z
• How millennials and Gen Z perceive influencer marketing