#E32 – WHAT BRANDS NEED TO KNOW ABOUT TIKTOK W/ EMMA RYAN, FOUNDER & CEO @ ELRY

Why do so many still think that TikTok is all about dancing kids? What are really the differences between TikTok and Instagram, and what should brands do to keep track of all new and emerging trends and tactics in the online sphere?

In this week’s episode we have Emma Ryan, the UK-based Founder & CEO at ELRY – the talent management agency that specializes in everything influencer, social and communications. In addition to being a true TikTok expert, Emma has many years of experience from working at fashion and retail brands such as Boohoo and Lookfantastic and she will share her view on today’s evolving marketing landscape and what emerging trends brands need to be aware of.

We’ll be talking about:

• Different ways in which the industry has changed and evolved after Covid-19
• TikTok vs Instagram: Similarities and differences?
• The biggest (and most tiresome!) TikTok misconceptions