Sephora, a top beauty industry company, has extended its influencer marketing contract with Cure Media, for the Swedish market. The collaboration, which started in fall 2022, has helped Sephora boost its online presence and increase brand preference by working with skin and beauty influencers.
“We are super excited about our newly kickstarted collaboration with Cure Media. They have so far impressed us with their high level of expertise within their field and their data-driven approach to influencer marketing, while quality and relationship building is still maintained as top priorities. We are looking forward to elevate our overall media mix with Cure Media in 2023 and we have for sure created a strong plan to secure our continued success”, said Sabrina Buus, Digital & Marketing Director at SEPHORA Scandinavia.
During the coming year, Cure Media will help Sephora maximize its influencer marketing efforts by boosting brand preference among the target audience. A data-driven strategy will ensure that the influencer marketing efforts are effective and efficient.
“We are thrilled to continue our partnership with Sephora and support their business goals,” says Susanna Hillborg, Client Director at Cure Media. “The beauty-interested target audience today demands authenticity and creativity in the content they engage with, and they make purchasing decisions based on recommendations from influencers on social media platforms like Instagram and TikTok. By providing Sephora with a long-term, data-driven strategy for their influencer marketing, we are confident that we can build meaningful relationships with the target audience and help Sephora remain relevant and achieve their business objectives.”
ABOUT CURE MEDIA: Cure Media is a leading influencer marketing agency in Europe that focuses on helping fashion brands optimize and scale their influencer activations, since 2014. Not just a platform and more than an influencer roster, we are a hybrid solution for your influencer marketing needs, whether your goal is to strengthen your brand, drive sales and increase ROI, or even expand into new markets. We have been appointed ‘Agency of the year 2022’ and ‘Top Influencer Marketing Company’ four years in a row (2018-2021) by Business of Apps in the UK.
Contact for Cure Media: Isabelle Lindgren, PR Manager, isabelle@www.curemedia.com, +4673 855 64 88