At this year’s D-Congress, we held a dynamic session moderated by Sanna Ödmark, Head of Marketing at Cure Media, exploring the critical role creativity plays in crafting impactful marketing campaigns. As competition for consumer attention intensifies, creativity is no longer just a bonus but a necessity for achieving meaningful business results.
Niklas Bondesson (PhD), Associate Professor at Stockholm University and Strategic Advisor at NoA Consulting, shared insights from his Effective Communication report, highlighting creative strategies with the greatest impact on campaign effectiveness. His data-backed findings revealed how creativity can amplify media investments and drive success.
Andrea Stenhamre, Global Marketing Manager at Kappahl, followed by showcasing how her brand integrates data-driven insights with creativity to connect with its audience and deliver lasting results.
This session provided attendees with actionable tools to blend creativity with strategy, ensuring their marketing campaigns stand out and succeed in today’s competitive landscape. Huge thank you to everyone who came to listen, and to Andrea and Niklas for valuable insights on stage.
Listen to the whole conversation here!