We are expanding our offering with a significant focus on PR and events. As part of this strategic move, we have strengthened our team by bringing in Matilda Tuovinen, former Global PR and Event Manager at Lexington. With her extensive experience in PR, influencer marketing, and events, Matilda joins Cure Media to enhance our capabilities.
“Our clients are increasingly looking to integrate PR and events with influencer marketing to maximize impact and streamline efforts. As a result, we’ve seen a significant rise in demand, particularly in PR. With Matilda on board, we gain one of the best talents in the market. This strengthens our ongoing mission to modernize traditional PR by introducing a data-driven, results-focused approach that is clearly lacking in the industry,” says Sam Foroozesh, CEO of Cure Media.
This recruitment comes of the back of us being named a finalist in the Spinn Awards, Sweden’s largest PR competition, as the only dedicated influencer marketing agency. This recognition further solidifies the company’s position and expertise within PR and events, as an integral part of influencer marketing.
Matilda Tuovinen brings substantial experience from both the brand and agency sides. At Lexington, she was responsible for the global PR strategy and developed the brand’s influencer marketing and event initiatives.
“I’m excited to be part of Cure Media and help develop the PR and event segment as an integrated part of our influencer marketing offering. By combining these areas, we can create strategic, experience-driven activations that enhance brand relevance, visibility, and relationships with target audiences in a more precise way,” says Matilda Tuovinen.
The recruitment of Matilda marks a clear commitment from Cure Media to strengthen its influencer marketing offering, where PR and events will play a natural and crucial role moving forward.