WHAT WE DO
WHAT WE DO
We help brands scale influencer activations to take their marketing to whole new levels.
As one of Europe’s leading influencer marketing agencies, we help brands elevate their influencer marketing. Relying on the perfect blend of data-driven strategy and experience-led instinct, our dedicated team at Cure Media can identify the best-fit influencers for every brand. From there, we’ll manage the entire activation from start to finish, with continuous optimisation throughout to ensure you get the results you need.
Delivering a 360° service, we’ve got all major platforms covered from Youtube to Instagram to TikTok, which means no target audience is left behind and no opportunity missed.
Brand strengthening activities.
The true value of influencer marketing doesn’t lie in the aesthetic appeal or the audience extension, but in the brand advocacy it offers you. In a competitive marketplace, people buy into people and 92% of consumers trust influencer marketing more than traditional advertising. By working with influencers you’re reaching your target audience via a persona they already trust, relate to and rely on. This invaluable digital pedestal gives brands the opportunity to share their message in a way that gets heard; whether you’re here to create awareness, shift perceptions or build loyalty, influencer marketing can turn up the volume on your brand.
Brand strengthening activities.
The true value of influencer marketing doesn’t lie in the aesthetic appeal or the audience extension, but in the brand advocacy it offers you. In a competitive marketplace, people buy into people and 92% of consumers trust influencer marketing more than traditional advertising. By working with influencers you’re reaching your target audience via a persona they already trust, relate to and rely on. This invaluable digital pedestal gives brands the opportunity to share their message in a way that gets heard; whether you’re here to create awareness, shift perceptions or build loyalty, influencer marketing can turn up the volume on your brand.
Drive sales and increase ROI.
Consumers are spoiled for choice today, so making sure they pick you to spend their money with can feel like an uphill battle. Influencer marketing isn’t all about soft metrics and the channel offers proven results when it comes to driving sales, but it’s not as simple as offering a copy-and-paste discount code. Real revenue growth is absolutely attainable through influencer marketing but you need to know what tactics to lean on and, more importantly, how to measure your ROI across multiple channels. And that’s where we come in.
Drive sales and increase ROI.
Consumers are spoiled for choice today, so making sure they pick you to spend their money with can feel like an uphill battle. Influencer marketing isn’t all about soft metrics and the channel offers proven results when it comes to driving sales, but it’s not as simple as offering a copy-and-paste discount code. Real revenue growth is absolutely attainable through influencer marketing but you need to know what tactics to lean on and, more importantly, how to measure your ROI across multiple channels. And that’s where we come in.
New market expansions.
Entering a new market cold is something no brand wants to mess with. Fortunately it’s an area in which influencer marketing really comes into its own, and we have a track record of making that happen for a number of international brands. Whether it’s one market or multiple, one target audience or 10, we have helped companies from around the world move beyond their domestic market to enjoy multinational success. As Northern European specialists, our knowledge of local cultures, behaviours and trends, and the trust and investment digital audiences place in influencer marketing, means that no expansion plan is too ambitious.
New market expansions.
Entering a new market cold is something no brand wants to mess with. Fortunately it’s an area in which influencer marketing really comes into its own, and we have a track record of making that happen for a number of international brands. Whether it’s one market or multiple, one target audience or 10, we have helped companies from around the world move beyond their domestic market to enjoy multinational success. As Northern European specialists, our knowledge of local cultures, behaviours and trends, and the trust and investment digital audiences place in influencer marketing, means that no expansion plan is too ambitious.
Our unique approach.
1. STRATEGY
We see influencer marketing as not a tack-on tactic or an added extra, but as a cornerstone of the modern marketing mix.
Working together, we’ll determine precisely how influencer marketing can help you achieve your business goals; we’ll look at where your target audience is, what they look like, and who they’re following; we’ll outline the KPIs that will determine the success of your activations and make sure we have a clear picture of what we are hoping to achieve.
- Define strategy
- Determine target audience
- Set KPIs and predict outcomes
2. CREATIVES & SET-UP
Our proprietary platform gives us access to unique follower data and we use it to inform every activation we run.
Combined with the depth and breadth of our experience from running over 20,000 influencer activations, our influencer dashboard provides us access to intelligent and actionable insights. This data informs our decisions around the influencers we’ll work with and the activations we’ll run on behalf of your brand.
We know that brand fit is one of the most important and sometimes daunting elements of influencer marketing. That’s why we don’t rely on intuition or leave the decision down to algorithms. We use both. Employing data to corroborate our experience-led selection, we filter our influencer selection down to only the optimum accounts for your brand.
- Fully managed creative process
- Identify and engage influencers
- Review drafts and schedule posts
3. EXECUTION
We monitor and manage your campaigns from start to finish, taking the day-to-day operations off your desk.
Running an effective influencer campaign means working with a plethora of accounts and in some cases, even multiple channels – which usually translates to a significantly increased workload for the person in charge of the channel.
Whether it’s fielding questions from influencers, issuing briefs, managing posting schedules or any of the other everyday tasks integral to successful influencer marketing, partnering with Cure Media means picking up that to-do list and moving it from your desk to ours. With a multinational campaign management team in-house, we leave your team free to focus on high-level strategies while we take care of the day-to-day.
- Everyday operations taken care of
- Attentive and responsive influencer management
- Assigned campaign specialists
4. MEASUREMENT & OPTIMISATION
We track activation outcomes in real time and continuously optimise to ensure maximum ROI.
While you have full transparency of influencer performance throughout the campaign, we’re also behind the scenes monitoring all output and audience response. We never take our eye off the ball, and we don’t wait for a campaign to underperform to intervene. In fact, we are always on the lookout for ways to improve a good campaign. In monthly reviews with your brand, we will assess the performance of your activations and collaborate on any optimisation opportunities we’ve spotted.
- Performance clarity
- Regular campaign reviews
- Always-on optimisation
Take a peek at how we’ve helped other brands grow.
SKINCITY
In this case study, we reveal Skincity's journey in influencer marketing, and how they went from traditional to digital (and creative) marketing.
KAPPAHL
Learn how one of Scandinavia’s largest fashion retailers adapted to their target group to ensure future growth.
GLOSSYBOX
Learn how the world's leading subscription service for beauty products have made influencer marketing an integrated part of their media mix.